Post by account_disabled on Jan 11, 2024 8:03:32 GMT
a whitepaper download, it may look from the equation mentioned earlier that you’re doing okay within this campaign – you’re converting at what you’ve deemed to be an acceptable level. But you need to make sure that you’re converting at an acceptable rate to sale. How do whitepaper downloaders convert to actual paying customers? Again it seems obvious, but many businesses don’t have a strong handle on this number.
You can also take different audience segments that aren’t converting profitably and test pushing them to a different offer, as creating new leads may not only get you more leads, but can also drive down your CPA (more leads for the same price!).
4. Qualify with your ad text
Good click-through rates are great and can drive more traffic, but a great way to lower CPAs is to analyze your existing ad text to look for ads that are driving too much of the wrong traffic. Find ads that have a high CPA and think about the messaging – are you being too vague? Could a more specific ad that includes more details (price, the type of product, etc.) and better Whatsapp Mobile Number List syncs with your landing page ensure that you have fewer stray clicks and better conversion rates? If so you might have an opportunity to qualify out bad clicks and improve your cost per acquisition.In the past I’ve written extensively about search query mining for negative keywords and new keyword opportunities, and while search query mining.
is arguably the best use of the search query report, there are other insights worth exploring. Have you ever wondered what search queries were driving your business last year and if they are still contributing this year? Are there new search queries emerging in your market? To answer these questions, you will have to do a year-over-year search query analysis. While the AdWords interface does allow for date range comparisons down to the keyword level, it loses this functionality at the search term level. We are left with analyzing date range comparisons for search queries in Excel.