Post by account_disabled on Feb 20, 2024 4:55:41 GMT
The needs and desires. So cool But so far we seem to be getting off to a slow start. According to a recent widescale GetFiveStars study of businesses now have questions waiting for them. I decided to hone in on San Francisco and look at busy industries in that city to find out not just how many questions were being asked but also how many answers were being given and who was doing the answering. I broke down responders into three groups Local Guides LGs random users RUs and owners Os. I looked at the top businesses ranking in the local finder for each industry Industry Number of Questions Number of Answers LGs RUs Os Dentists Plumbers Chiropractors Mexican.
Restaurants Italian Restaurants Chinese Restaurants Car Dealers Supermarkets Greece Mobile Number List Clothing Stores Florists Hotels Real Estate Agencies General Contractors Cell Phone Stores Yoga Studios Banks Carpet Cleaning Hair Salons Locksmiths Jewelry Stores Takeaways from the case study Here are some patterns and oddities I noticed from looking at questions and answers There are more than twice as many answers as questions. While many questions received no answers others received five ten or more. The Owners column is completely blank. The local businesses I looked at in San Francisco are investing zero effort in answering Google Questions and Answers. Local Guides are doing the majority of the answering.
Of the answers provided came from users who have been qualified as Local Guides by Google. Why so lopsided I suspect the answer lies in the fact that Google sends alerts to this group of users when questions get asked and that they can earn points per answer they give. Acquiring enough points gets you perks like free months of Google Play Music and a discount off Google Play Movies. Unfortunately what Im seeing in Google Questions and Answers is that incentivizing replies is leading to a knowledge base of questionable quality. How helpful is it when a consumer asks a hotel if they have inroom hair dryers and local guides jump on the bandwagon with yep Worse yet.
Restaurants Italian Restaurants Chinese Restaurants Car Dealers Supermarkets Greece Mobile Number List Clothing Stores Florists Hotels Real Estate Agencies General Contractors Cell Phone Stores Yoga Studios Banks Carpet Cleaning Hair Salons Locksmiths Jewelry Stores Takeaways from the case study Here are some patterns and oddities I noticed from looking at questions and answers There are more than twice as many answers as questions. While many questions received no answers others received five ten or more. The Owners column is completely blank. The local businesses I looked at in San Francisco are investing zero effort in answering Google Questions and Answers. Local Guides are doing the majority of the answering.
Of the answers provided came from users who have been qualified as Local Guides by Google. Why so lopsided I suspect the answer lies in the fact that Google sends alerts to this group of users when questions get asked and that they can earn points per answer they give. Acquiring enough points gets you perks like free months of Google Play Music and a discount off Google Play Movies. Unfortunately what Im seeing in Google Questions and Answers is that incentivizing replies is leading to a knowledge base of questionable quality. How helpful is it when a consumer asks a hotel if they have inroom hair dryers and local guides jump on the bandwagon with yep Worse yet.